Privacy policy

Effective Date: 09/30/2025
Last Updated: 09/30/2025

1. Introduction

Welcome to the Antonio Lupi USA e-commerce website (the “Site”), operated by Luca Lanzetta LLC ("we," "our," "us"). We are committed to protecting your privacy and handling your personal information with transparency and care.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our Site, create an account, or purchase our products. It also describes your privacy rights and how you can exercise them. This policy applies only to our online activities on this Site and does not cover our physical showrooms.

By using our Site, you acknowledge that you have read and understood the terms of this Privacy Policy.

2. Personal Information We Collect and Why

We collect personal information to provide you with a seamless luxury shopping experience, fulfill your orders, and improve our services. The California Consumer Privacy Act (CCPA) requires us to detail the categories of personal information we collect and the purposes for which we use it.

Category of Personal Information Examples of Information Collected Business or Commercial Purpose(s) for Collection
A. Identifiers Name, billing address, shipping address, email address, phone number, IP address, unique device identifiers, account username. To create and manage your account, fulfill and ship your orders, communicate with you about your order, process payments, provide customer support, prevent fraud, and for marketing communications (with your consent).
B. Personal Information categories listed in the California Customer Records statute Name, address, telephone number, credit or debit card number. To process transactions and fulfill orders.
C. Commercial Information Records of products purchased, considered, or viewed; purchasing history or tendencies; shopping cart contents. To fulfill your orders, process returns, provide customer support, personalize your shopping experience, and for internal analytics to improve our product offerings.
D. Internet or Other Electronic Network Activity Information Browsing history, search history, information regarding your interaction with our Site (e.g., pages visited, time on site), and interaction with our advertisements. To improve and optimize our Site functionality, analyze trends, assess the success of our marketing campaigns, personalize your experience, and for security purposes.
E. Geolocation Data Imprecise location data (e.g., derived from your IP address to identify your city or state). To customize your experience (e.g., showing relevant currency or shipping options), for analytics, and to prevent fraud. We do not collect precise geolocation data.
F. Inferences Drawn from Other Personal Information Profiles reflecting your product preferences and characteristics. To personalize product recommendations and marketing communications to better suit your tastes.

We do not knowingly collect Sensitive Personal Information (such as government IDs, precise geolocation, or health data). Your account password is encrypted and is not visible to us.

3. How We Share Your Personal Information

We do not sell your personal information for monetary compensation. However, under some state laws (like the CCPA/CPRA), sharing information with third parties for targeted advertising may be considered a "sale" or "sharing." We share personal information with trusted third parties to operate our business and provide our services.

Category of Personal Information Categories of Third Parties with Whom We Share Purpose of Sharing
A. Identifiers Payment Processors, Shipping & Logistics Partners, Marketing & Advertising Partners, Analytics Providers, Fraud Prevention Services. To process payments, deliver your orders, send marketing emails, serve targeted ads, analyze site performance, and protect against fraud.
B. California Customer Records Payment Processors, Shipping & Logistics Partners. To process payments and deliver your orders.
C. Commercial Information Marketing & Advertising Partners, Analytics Providers. To personalize your experience, serve relevant ads, and improve our services.
D. Internet Activity Marketing & Advertising Partners, Analytics Providers, Fraud Prevention Services. To serve targeted ads, analyze site performance, and ensure the security of our Site.

Our key technology partners include:

  • Shopify: To power our online store, process payments, and manage orders. You can review Shopify’s Privacy Policy here.
  • Payment Processors (e.g., Shopify Payments, Stripe): To securely handle your payment information.
  • Analytics Providers (e.g., Google Analytics): To help us understand how you use the Site. You can opt-out of Google Analytics here.
  • Marketing & Advertising Partners (e.g., Meta, Google): To show you advertisements on other websites.

We may also share your information to comply with legal obligations (such as a subpoena or court order), to protect our rights and property, or in connection with a business transaction like a merger or acquisition.

We cannot guarantee the safety and privacy of your Personal Information provided to any third parties. Any Personal Information collected by third parties is not covered by this Privacy Notice, and we are not responsible for the practices and policies of such third parties, including other websites, services or applications. All users should review the policies of such third parties and contact them directly to respond to your questions.

4. Cookies and Tracking Technologies

We use cookies, and similar technologies to operate and improve our Site. These tools help us remember your preferences, understand how you interact with our Site, and serve targeted advertising.

You can control and manage cookies in several ways. Most browsers automatically accept cookies, but you can choose to block or delete them through your browser settings. Please note that removing or blocking cookies can negatively impact your user experience and parts of our Site may no longer be fully functional.

For more information on how to manage your cookie preferences and opt-out of targeted advertising, please see Section 5 below.

5. Your U.S. Privacy Rights and Choices

Depending on your state of residence (e.g., California, Colorado, Virginia), you may have the following rights regarding your personal information:

  • The Right to Know and Access: You have the right to request details about the personal information we have collected about you, including the categories of information, sources, purposes, and the third parties with whom we have shared it.
  • The Right to Deletion: You have the right to request that we delete the personal information we have collected from you, subject to certain legal exceptions (e.g., completing a transaction, complying with legal obligations).
  • The Right to Correction: You have the right to request that we correct any inaccurate personal information we maintain about you.
  • The Right to Opt-Out of Sale or Sharing for Targeted Advertising: You have the right to direct us not to "sell" or "share" your personal information for the purpose of cross-context behavioral advertising. You can exercise this right at any time by clicking the link below:

We do not knowingly collect, share, or sell personal information of anyone under the age of 18 years old.

Do Not Sell or Share My Personal Information

  • Global Privacy Control (GPC): We recognize the GPC signal as a valid request to opt-out of the sale or sharing of your personal information for the browser and device you are using.
  • The Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights:
To exercise your rights to Know, Delete, or Correct, please contact us by:

  • Email: info@antoniolupiusa.com
  • Mail: Luca Lanzetta LLC, 445 North Franklin Street, Chicago, IL 60654, United States

We will need to verify your identity before processing your request and may ask for information to confirm your identity.

6. Data Security and Retention

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our services, comply with our legal and tax obligations (typically 7 years for order information), resolve disputes, and enforce our agreements.

7. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

8. International Data Transfers

Our Site is designed for customers in the United States. If you access the Site from outside the U.S., your information will be transferred to, stored, and processed in the United States, where our servers and central database are located.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page and update the "Last Updated" date.

10. Contact Us

If you have questions about our privacy practices, wish to exercise your rights, or would like to make a complaint, please contact us at:

Luca Lanzetta LLC
Attn: Privacy Compliance Officer
445 North Franklin Street
Chicago, IL 60654
United States
Email: info@antoniolupiusa.com